Hulu -- Missing the story

Larry Honig — Fri, 14 Mar 2008 10:09:29 -0400

Today's New York media darling is ~~Spitzer's Kristen~~ Hulu. (That's the joint venture between Fox and NBCU, designed to 'compete with YouTube', and initially dubbed 'ClownCo' by Techcrunch's Michael Arrington.)

But the fawning coverage misses the mark. The real story? Hulu's short money and short dev cycle demonstrates exactly how low the barriers to entry to developing a good on-web video playback system have become (I correctly will refuse to abuse the English language by calling it a 'technology'.)

Sure, Hulu has gotten some good reviews (here, techcrunch, here CNN Money, and here, alleyinsider.)

What strikes me most is just how quickly (given who they are) Fox and NBCU were able to create the eyecandy which is at the basis of these positive reviews (let's face it, the yammering about 'great content' is bull - most of this stuff is already out on the web in dozens of unpoliceable venues.)

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Hulu -- Missing the story