Now that it looks like the writers strike won't be over anytime soon, you are already hearing the spin by studio and network executives that this may actually be good for the biz. That was the making lemon out of lemonade scenario. Both NBCU chief Jeff Zucker and his CBS counterpart Leslie Moonves were touting at a financial confab in New York last week. Expect to hear more of this talk in the weeks to come.

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"Adversity is the mother of invention," is a phrase you've probably heard in relation to the strike. All those new reality shows being foisted on us will actually be good for business, we're told. Cheaper, inventive programming means bigger profit margins. More reruns and playing series from sister cable networks -- like CBS's plans to show cleaned up versions of racy Showtime series for example -- makes bottom-line sense. People will buy and rent more TV series on DVD and catch up on shows that may have missed on various network websites, as well. All the people put out of works as shows have suspended production, supposedly brings down costs and boosts profits too.

But does all this really add up to the mounting losses from audience defection as original scripted fare becomes scarce? Do you buy the studio spin or do you think what looks to be a prolonged strike will make everyone come out of this -- writers, studios and networks weaker? Let us know -- post your comments below.