Why the Guys Who Run TV Stations Want Bloomberg for President

The worst kept secret in politics is that for months now is that Michael Bloomberg, New York City's billionaire mayor, wants to make a White House run. And the prospect of Mayor Mike getting into the race is already making virtually everyone in the TV station biz see dollar signs -- I mean these guys are going to sleep dreaming of stacks of dead presidents. Remember, local stations in primary states are already reaping a windfall with both the Republican and Democratic nominations up for grabs. This election cycle, even sans Bloomberg turning it into a three-way race, will easily mean a windfall of at least $1 billion for the station biz. Add Bloomie to the race and you could easily see that amount double. I mean this guy spent $200 million for his mayoral reelection, even when he had another term in Gotham City Hall all but locked up before the first vote was cast.